Our agency was faced with an interesting task to create a bright and catchy design, clearly visible product on the shelf saturated with various brands. It had to take into account the expectations of the modern youth audience. After analyzing the situation, our specialists proposed several versions of the concepts, of which it was decided to dwell on #HomoFructus – the eye-catching mix of man and fruit.
Bright individualization of each image clearly distinguish each position in the line of taste. The light blue color unusual for this product segment has become the main visual marker of the brand.Additional color label elements provide proposed product line extensions.
The laconic graphics of the logo is balanced by the rich color spectrum of the label and the ingenious solution of the food zone, which has become an integral part of the illustration.
On the cover of the full name of the brand HYPER Super transformed into an abbreviation HPR.This method allowed to increase the font composition and make it as visible as possible. Among other things, we beat the trends in the youth to cuts.
As a result, we got an original design solution that meets the task and convincingly conveys the brand idea.
Art Director / David Avakyan
Design / David Avakyan, Olga Loseva, Ekaterina Litvin, Polina Savenkova
Project Manager / Irina Lavrenko