ASGARD Branding has developed the brand concept, brand name, brand design and packaging for a new beer brand launched by the Alcon company.

Асгард, branding, drink, дизайн, упаковка, Braus, beer, пиво Браус, компания Алкон, янтарный эль

The new product is positioned as a traditional craft beer. For the brand name we chose a short dynamic German word, BRAUS: it is part of an idiom which means “to live off the fat of the land”. This sonorous and easy-to-remember word has fuelled our work on the product concept.

BRAUS is a newcomer to the saturated Russian beer market, so our challenge was to make it stand out in the crowd. The label is divided into two sections. The top part is always a strip of a glowing colour carrying the logo, which ensures the consistency of the brand identity in the family of different flavours. The bottom part of the label is a graphic illustration corresponding to a specific sort of beer.

Each of the beers within the new product line has its own persona – and this is not just a casual remark to stress that each craft beer has its own soul, but is, literally, a graphic device. For each product, we have selected its own character which reflects its taste visually and emotionally

The expressive portraits encompassing the spirit of the product and the bright brand patch are eye-catching. The faces differentiate the flavours, guiding the consumers on the way to their “personal” beer. BRAUS is a line of classic beer flavours with a strong, warm and charismatic personality. At the same time, the fresh colour scheme and contemporary graphics are certain to help the brand to expand its audience.

Asgard branding, design, trademark, package design, graphic design, пиво, пиврварня, logo, Браус
Asgard, Асгард, naming, package design, graphic design, пиво Браус, beer label, Braus
Асгард, Branding, Drink, Дизайн, Упаковка, Давид Авакян, пиво Браус, design work, Pantone
Asgard, Асгард, sketch, package design, graphic, beer, Braus
Asgard branding, packaging, trademark, Pantone, design, Braus
Асгард брендинг, cap, дизайн, упаковка, Braus beer, пиво Браус, компания Алкон
Агентство Асгард, branding, drink design, упаковка, Braus beer, Премиум Лагер
Агентство Асгард, branding, drink design, упаковка, Braus beer, пиво Браус, Премиум Лагер
Asgard branding, POS, упаковка, пиво Браус, дизайн этикетки, ale, lager, постер
Asgard, Асгард, naming, package design, graphic design, пиво Браус, beer label
Braus, Asgard branding, packaging, trademark, package design, graphic design, пиво Браус
ASGARD branding, дизайн упаковки, пиво Браус, янтарный эль

Art Director / David Avakyan
Design / David Avakyan, Olga Loseva, Stanislav Virin, Polina Savenkova
Project Manager / Irina Lavrenko
2018