ASGARD Branding has developed the brand concept, brand name, brand design and packaging for a new beer brand to be launched by the Alcon company.
The manufacturer chose two beer flavours for enter the market: Amber El and Premium Lager, which already decorated supermarket interiors.
The new product is positioned as a traditional craft beer. For the brand name we chose a short dynamic German word, BRAUS. This sonorous and easy-to-remember word has fuelled our work on the product concept. BRAUS is a new player in a busy beer market, and we wanted to make it recognisable and well-visible from the very first steps.
