
We completed the work on the branding of the new beer with a fresh name HYPER super.
HYPER belongs to the quite popular in the world, but not very common in Russia, light malt drinks with various fruit components.
Our agency was faced with an interesting task to create a bright and catchy design, clearly visible product on the shelf saturated with various brands. It had to take into account the expectations of the modern youth audience. After analyzing the situation, our specialists proposed several versions of the concepts, of which it was decided to dwell on #HomoFructus – the eye-catching mix of man and fruit.


