From year to year, as part of these events, scientists of different generations present their scientific achievements to Russian and foreign colleagues, as well as share their experience and pass on their knowledge to the younger generation. The main task of the Conference and Forum is to form an idea of science among young people as an important resource for the development of society, a way of self-realization and the path to building a successful career.
Since the conference is aimed primarily at the younger generation of scientists, our Agency was tasked with creating a modern, non-boring and easily adapted to various conditions graphic style.
In a key way, we chose the Mobius strip that repeats the infinity sign in the event logo, which we developed earlier in 2014. The flexibility of this figure determined a wide range of identity elements for various thematic divisions and working structures of the forum. Each thematic division was assigned a different color. This made it easy to navigate the huge complex and find the right event.
A large number of bright and positive branding elements created a unified visual environment and organized the space.
Art Director / David Avakyan, Olga Loseva
Design / David Avakyan, Ildar Isanbaev, Vasily Kononov, Ekaterina Litvin
Project Manager / Irina Lavrenko