Transformation into a supplier of high-tech integrated solutions, expanding the range of products offered and entering the international level led the company to understand the need to change the visual concept. The reason for the rebranding was the fact that the existing corporate identity has not changed since its inception and, accordingly, was not able to faithfully transmit corporate values and the changed positioning of the operator. In addition, presence in the international market dictated the need for the development of the English version of the logo.
One of the main tasks that has been implemented by ASGARD Branding specialists is the creation of a universal graphic symbol, equally well perceived by domestic and foreign businesses, as well as by government structures. The chosen color solution reflects the national scale of the company’s activities, and the focus on technology makes it easy to adapt the developed style to a comfortable existence in a digital environment. Corporate identity is easily transmitted to all the necessary media, all the more so the design of a new visual identifier has a level of brevity, which does not require additional versions of the sign to improve its perception when scaling.
Art Director / David Avakyan
Design / David Avakyan, Stanislav Virin, Ildar Isanbaev, Polina Savenkova
Project Manager / Nadezhda Manokhina