ASGARD agency presented the rebranding of the international telecommunications company RASCOM, existing since 1993.
International telecommunications operator RASCOM has its own fiber-optic network, telecommunication facilities in Russia, Western Europe and the CIS countries. The company’s services are communication channels and Internet access channels, as well as integrated solutions to provide channels of ultra-short delay, VPN, remote connection to IX and cloud services.

Асгард Брендинг, фирменный стиль, айдентика, лого, дизайн, графический дизайн, средовой дизайн, брендбук, телекоммуникации

Transformation into a supplier of high-tech integrated solutions, expanding the range of products offered and entering the international level led the company to understand the need to change the visual concept. The reason for the rebranding was the fact that the existing corporate identity has not changed since its inception and, accordingly, was not able to faithfully transmit corporate values and the changed positioning of the operator. In addition, presence in the international market dictated the need for the development of the English version of the logo.

One of the main tasks that has been implemented by ASGARD Branding specialists is the creation of a universal graphic symbol, equally well perceived by domestic and foreign businesses, as well as by government structures. The chosen color solution reflects the national scale of the company’s activities, and the focus on technology makes it easy to adapt the developed style to a comfortable existence in a digital environment. Corporate identity is easily transmitted to all the necessary media, all the more so the design of a new visual identifier has a level of brevity, which does not require additional versions of the sign to improve its perception when scaling.

Asgard Branding, branding, logo, design, telecommunications
Asgard Branding, branding, corporate identity, logo, design, telecommunications
Асгард Брендинг, фирменный стиль, айдентика, лого, Корпоративные значки и наклейки, дизайн, графический дизайн, реклама, телекоммуникации
Асгард Брендинг, фирменный стиль, лого, графический дизайн, средовой дизайн, телекоммуникации
Асгард Брендинг, фирменный стиль, айдентика, лого, дизайн визитных карточек, графический дизайн, брендбук
Асгард Брендинг, фирменный стиль, айдентика, Лого Пэкшот, графический дизайн, реклама, телекоммуникации
Асгард Брендинг, фирменный стиль, айдентика, лого, графический дизайн, телекоммуникации
Асгард Брендинг, фирменный стиль, лого, графический дизайн, реклама, брендбук, телекоммуникации
Asgard Branding, corporate identity, logo, gift bag design, telecommunications
Asgard Branding, branding, corporate identity, logo, design, site design, telecommunications
Asgard Branding, branding, corporate identity, logo, design, branding car service, telecommunications

Art Director / David Avakyan
Design / David Avakyan, Stanislav Virin, Ildar Isanbaev, Polina Savenkova
Project Manager / Nadezhda Manokhina
2018