The designers’ primary objective was to create a contemporary and fresh identity, which would stand out from the crowd in the local tourist industry and would convey the idea of service excellence.
Asgard Branding came forward with a bright and clear-cut image playing on the name “Around Sochi” and showing the geography of the company’s activities. The symbol also evokes associations with the sun, celebration and fireworks.
The logo comes in two variants of spelling, Cyrillic and Latin, the latter aimed at foreign tourists.
In addition to the logo, Asgard designed promotional materials, souvenirs, the letterhead and other corporate documentation, and branding for vehicles.
Art Director / David Avakyan
Design / David Avakyan, Polina Savenkova
Project Manager / Dmitry Skorokhodov
2016