ASGARD Branding agency carried out a range of activities to create a trademark of Sun Fan juice drinks for the company Chechen Mineral Waters.
The agency was tasked with developing a brand concept, name, creating a trademark and visual identity for a series of labels for four SKU, as well as promotional materials.

Агентство Асгард, напиток SUN FUN, дизайн товарной марки, дизайн этикетки

“Chechen Mineralnye Vody” is a modern production facility with the technology of aseptic filling of juices and drinks in plastic packaging. This allows to use a natural composition without preservatives and dyes.
Given the fact that the product was planned to be introduced to the federal market and the foreign market, it was decided to design it multicultural. Agency experts have proposed a short, easy-to-pronounce and catchy name for Sun Fan.

The main visual element of the package was a black circle with a bright positive logo of the trademark, around which large images of fruits are placed. This graphic technique made it possible to stand out among competitors on the product shelf. A fresh and positive product line attracts attention and looks good at points of sale.
The first sales exceeded expectations, which indicates the correctness of the chosen concept.

Asgard Branding, SUN FUN, дизайн упаковки, package design, fast moving consumer goods
Asgard, sun fan, Чеченские минеральные воды, дизайн упаковки
Asgard Branding, SUN FUN, дизайн упаковки, package design, FMCG
Агентство Asgard, SUN FUN, дизайн упаковки, package design, FMCG
Asgard, SUN FUN, брендирование автотранспорта, Чеченские минеральные воды

Art Director / David Avakyan
Creative / David Avakyan, Olga Loseva
Design / David Avakyan, Stanislav Virin, Polina Savenkova
Project Manager / Irina Lavrenko