Restaurant LEO

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The branding of the new Tsarskoselskiy restaurant LEO has been completed. This is new project of the famous restaurateur Dmitry Gutsait. LEO is part of the OTTO Family holding.
The ASGARD agency was tasked to create a unique and easy-to-remember style of the place, whose cuisine is focused on two directions — grill and pizza.

Дизайн логотипа ресторана, LEO, ASGARD, брендинг, фирменный стиль, ресторан, ЛЕО, лев, красный, пламя, гриль, пицца

The restaurant is located in the historical building of Gostiny Dvor on Leontievskaya Street, which gave it a name. The location in an architectural object protected by the state introduced some difficulties in the design of the facade, since all advertising of Gostiny Dvor is strictly regulated.

The name LEO, cooking on an open fire and convenient location were visualized in a recognizable image — a symbiosis of a lion, fire and geotag.
The branded color spectrum — a combination of red-orange and black — also emphasizes the characteristic features of the cuisine, making the style bright and attractive.

Лого дизайн, стиль ресторана, Асгард Брендинг, ЛЕО, красный лев, пицца дизайн

Ресторан, дизайн вывесок, фирменный стиль, Ресторан ЛЕО в Пушкине, красный лев

Asgard Branding, ресторан, дизайн упаковки, фирменный стиль, Ресторан ЛЕО в Пушкине, красный лев

Menu design, дизайн меню, Asgard Agency, Otto Family, lion, лев, геометка

Интерьер ресторана, LEO, ASGARD брендинг, фирменный стиль, ресторан, ЛЕО, красный, гриль, пицца

LEO restaurant, Asgard Branding, Otto Family, business card design, lion, horeca

Брендинг униформы персонала, вышитый логотип, фирменный фартук, restaurant uniform

LEO Hall, ЛЕО Холл, банкетный зал, Ресторан в Пушкине

Art Director / David Avakyan
Design / David Avakyan, Ildar Isanbaev
Project Manager / Irina Lavrenko
2017

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