In the restaurant OTTO Pizza & Wine they prepare real kraft napolitan pizza in a wood stove and pour wine. The oven stands right in the hall, and you can see the entire cooking process.
The concept of OTTO Pizza & Wine has determined the choice of a graphic approach to branding. We proposed a style that can be described as “modern vintage”. In our opinion, it, as best as possible, corresponds to the atmosphere, emphasizing the warmth and comfort of this wonderful place.
The logo unit has several layout options, which allows you to flexibly adapt it to different tasks. The style is also supported by the choice of materials for packaging. This is uncoated craft paper and cardboard, which tactilely and visually continue the idea of naturalness and environmental friendliness.
Art Director / David Avakyan
Design / David Avakyan, Stanislav Virin, Olga Vologzhaninova
Project Manager / Irina Lavrenko
2016