For the MITT-2017 held in Moscow, ASGARD Branding developed a design and ensured the construction of the stand of the Rosa Khutor leading Russian alpine resort.
This year there was chosen the new format of the exposition – the “island” stand. Accordingly, the task was to develop a project incorporating 360 degree visibility. The main structural element was the load-bearing wall with built-in ancillary space. This element divided the exhibition area diagonally into two working areas: the hotel area where was first shown “Olympic Village”, and the corporate zone facing the central alley. An updated identity of the resort was placed on the corporate side. Large format promotional photos were placed on the hotel side. The wall has a wide opening for easy communication.
Considered space layout allowed for a relatively limited area to provide a convenient interaction for a large team of the resort – traditionally, in addition to Rosa Khutor specialists, there were working representatives of five hotels, the Olympic Village, as well as DJ and show presenter.
The “Rosa Khutor” resort stand turned out to be noticeable, expressive and became the center of attraction for outdoor enthusiasts.
Format company, that is our long – standing partner, took active participation in the design and construction.
