Logo design and identity for the first in St. Petersburg hot yoga studio Urban Yoga.
The concept of style is the idea of a positive attitude to life in the metropolis. Logo is on the one hand - a recognizable for urban icon of location on electronic maps, on the other - symbolizes a comfortable private space.
The style is adaptive to the creation of network project, in which each studio will have its own identification color. Bright gamma attaches to emotional recovery and physical activity.
Art Director / David Avakyan
Design / David Avakyan, Olga Loseva, Olga Vologzhaninova, Anthon Egorov
Project Manager / Irina Lavrenko
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