ASGARD Branding has developed the style of the "Mimino" restaurant
ASGARD has finished work on branding of the restaurant of Georgian cuisine "MIMINO khachapuri and wine" in Tsarskoe Selo. The restaurant was created by Dmitry Gutzait, the famous restaurateur and is managed by OTTO Family.
The agency was tasked with creating a unique style that combines the warmth of Georgian traditions and modernity.
The building, on the first floor of which MIMINO is housed, is located on Konyushennaya street in the historical center. This, of course, imposed certain restrictions on the design of the facade.
The image of the logo was based on the image of a good-natured Georgian, recognized by the older generation, with an indispensable attribute - a wide cap.
The descriptor "khachapuri and wine" places the necessary culinary accents and emphasizes the price availability of the kitchen. Additional elements of identity, stylized as national patterns, create a unique style used in promotional materials and packaging.
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