asgard design дизайн студия
asgard design дизайн студия

Asgard Branding has completed a logo design for Going Baltic Travel agency

Going Baltic is a division of the travel company Going Russia, which is focused on the reception of foreign tourists in Russia, the Baltic States and C.I.S in the B2B segment. The young and multilingual staff works with the world's leading tour operators from offices in St. Petersburg, Moscow and Tallinn.

The specialists of our agency was tasked to develop the logo of the unit, which would be stylistically related to the earlier Going Russia logo made by us. This need arose in connection with the company's policy to expand the range of its activities. To exclude possible misunderstandings, it was decided to enter new markets under a different brand.

Understanding this situation, Asgard specialists suggested to preserve the visual structure of the Going Russia logo. As well as before, it was decided to stop on a collective architectural image. In this case, after interviewing the target audience, the symbol was the medieval fortress tower on the blue "Baltic" background.

On the basis of the logo, the company's graphic identification system was developed, including a package of business documentation, presentation templates and branding rules for promotional products.

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